THIS IS WHY Labeled on Foss Hill for Reunion & Commencement Weekend

University Communications, University Relations and Physical Plant collaborated on a "WESLEYAN. THIS IS WHY." graphic installation May 20-21 in preparation for Reunion & Commencement Weekend.

University Communications, University Relations and Physical Plant collaborated on a “WESLEYAN. THIS IS WHY.” graphic installation May 20-21 in preparation for Reunion & Commencement Weekend.

The graphic measured 60-feet-long by 7.5-feet-high.

The graphic measured 60-feet-long by 7.5-feet-high.

Patrick Welch, athletic facility maintenance lead at Physical Plant-Facilities, applied eco-friendly paint to Foss Hill using a CAD template he created using the WESLEYAN. THIS IS WHY. design provided by University Communications.

Patrick Welch, athletic facility maintenance lead at Physical Plant-Facilities, applied eco-friendly paint to Foss Hill using a CAD template he created using the WESLEYAN. THIS IS WHY. design provided by University Communications.

"We were looking for a temporary and off-beat way to raise awareness of the campaign," explained Dena Matthews, publication production manager in University Communications. "We selected the location for its high visibility and and as a place to make and relive fond college memories."

“We were looking for a temporary and off-beat way to raise awareness of the campaign,” explained Dena Matthews, publication production manager in University Communications. “We selected the location for its high visibility and and as a place to make and relive fond college memories.”

In addition, THIS IS WHY graphics were installed on glass doors on Zelnick Pavilion and Exley Science Center.

In addition, THIS IS WHY graphics were installed on glass doors on Zelnick Pavilion and Exley Science Center, and on the top of Usdan University Center. (Photos by Olivia Drake)

Watch a time-lapse video of the Foss Hill graphic installation below:
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