Najeeba Hayat ’13 is the founder, designer, and CEO of Liudmila Footwear.
Najeeba Hayat ’13, entrepreneur and designer, is gaining attention in the fashion industry for her designer shoe company, Liudmila Footwear, most recently in Vogue, which hailed her shoes as “stunning” and “fantastical.”
Produced in Italy, Liudmila shoes are designed with Victorian influences in mind. Hayat’s shoes are also praised for being comfortable to walk in, disregarding the cultural norm that women should suffer for fashion.
Hayat, who is originally from Kuwait, was a government major at Wesleyan, but found herself dreaming of designing shoes. In an interview with the Wesleyan Connection, Hayat said, “The Russian literature classes I took at Wesleyan were actually the biggest influence on my decision to follow my passion for design instead of pursuing a career related to my major.”
She credits the classes she took with Susanne Fusso, professor of Russian language and literature, for cultivating her love for the “unique, bizarre, striking characters of Gogol, Dostoyevsky, Chekov, and Sologub.”
Liudmila shoe from the new spring line
“One day, about a month or so before I graduated, we were discussing a speech given by a character in The Petty Demon that struck me by its passion, simplicity and its exact mirroring of my own sentiments,” she explained. “It was an exasperated paean to life and pleasure that in an instant turned me away from the career in consulting that I was actively pursuing at the time. I immediately decided to jump ship and move to Milan to study footwear.”
The Petty Demon is where Hayat found the inspiration to name her new company. Liudmila is one of the central sisters in the book. “As I was naming my brand, I went through many names, but was unsatisfied with all of them,” she said. “Liudmila’s speech kept coming back to me as my primary inspiration and so I decided to name the brand Liudmila in homage.”
Though her career took a different turn from the degree she earned, Hayat believes her liberal arts education prepared her for her role as founder, designer, and CEO. She said, “Even though the field I pursued had nothing to do with what I studied, all of the skills in analysis, problem-solving, and out of the box thinking that I developed at Wesleyan were crucial to my early success.”