David Hessekiel ’82 is co-author with Philip Kotler and Nancy Lee of Good Works! Marketing and Corporate Initiatives that Build a Better World … and the Bottom Line (John Wiley and Sons), a guide that offers actionable advice on integrating marketing and corporate social initiatives into broader business goals. The book suggests that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses and explains how to balance social and business goals. The book’s introduction explores why some marketing and corporate social initiatives fail and others succeed and then looks at six social initiatives for doing well by…

What do Osama Bin Laden’s death, April’s deadly tornados in the southern US, the “Arab Spring,” and recent comments from the US Coast Guard and others about the Deepwater Disaster all have in common? They all are examples of what leaders can learn from Consilience Leadership (Inflection Point Press), a new book by Gary Cook ’64, which demonstrates how lessons learned from Highly Reliable Organization theory, behavioral economics, neuroscience, and other disciplines are helping us understand how to better deal with terrorism and Katrina-like disasters, and better anticipate and avoid political and other disasters. Read more about the book Cook,…