The Centers for Medicare and Medicaid (CMS) recently reported a steep rise in beneficiary complaints regarding the way Medicare Advantage and Medicare Part D programs were being advertised. Many of the complaints suggested that some advertisements for these programs were misleading consumers or using aggressive sales tactics to boost enrollment. To better understand this problem, the Wesleyan Media Project (WMP) collaborated with KFF to study how health insurers and brokers are marketing Medicare programs to the American public during the open enrollment period in 2022. “We have worked informally with KFF in the past since our core set of expertise…