This election cycle, those presidential candidates who use the simplest language are performing best in the polls, an analysis by The Boston Globe found.
“There’s no time to explain in modern politics,” Elvin Lim, associate professor of government, told the Globe.
On the Republican side, front-runner Donald Trump’s speeches, with short, simple words and sentence, could be understood by a fourth grader, according to the Flesch-Kincaid readability test. In comparison, Mike Huckabee and Jim Gilmore, who are struggling in the polls, communicate with voters at a 10th grade level. On the Democratic side, Hillary Clinton’s speeches are “just right for eighth graders,” while Bernie Sanders comes in at a 10th grade level.
Lim, who is the author of,“The Anti-Intellectual Presidency: The Decline of Presidential Rhetoric from George Washington to George W. Bush,” said the current media environment benefits those who can speak in pithy soundbites.
“If you think about the tweet, the tweet is short,” he said. “The candidate who shows they can punch as much as they can in that short time form gets their message out.”
But is that a good thing?
“At some point enough is enough,’’ Lim said. “If you continue drawing these lines, you’re going to hit comic strip levels…There are real costs to oversimplification.”