The 2010 campaign season was the most negative in recent years, but, current political rhetoric aside, that actually may not be a bad thing. These are among the findings and conclusions from a recent journal article published by Erika Franklin Fowler, assistant professor of government and director of The Wesleyan Media Project, and her co-researchers in The Forum, a Journal of Applied Research in Contemporary Politics. “Advertising Trends in 2010” by Fowler and Travis Ridout, associate professor at Washington State University and co-director of The Wesleyan Media Project, examined the data and trends in television campaign advertising from all Federal and…