As the 2020 presidential election season heats up, the Wesleyan Media Project (WMP) is providing important analysis on campaign advertising for researchers and the media alike. Over the summer, Associate Professor of Government Erika Franklin Fowler, co-director of WMP, worked with undergraduate students and others to accelerate the analysis of digital political advertising, which has seen enormous growth this year over previous cycles.
In the early summer, WMP hosted a mini-hackathon to begin the process of analyzing political ads on Facebook. They worked with summer students through the Quantitative Analysis Center (QAC), and with Assistant Professor of Computer Science Saray Shai and her students Adina Gitomer ’20 and Liz Atalig ’21 on political ad analysis. And in late August, WMP, with support from Academic Affairs and the Government Department, took students, staff, and a former student to the second annual Conference on Politics and Computational Social Science (PaCSS) in Washington, D.C.