Tag Archive for Wesleyan Media Project

Knight Foundation Supports The Wesleyan Media Project

Erika Franklin Fowler, assistant professor of government, is director of The Wesleyan Media Project.

The Wesleyan Media Project has received a $100,000 grant from the John S. and James L. Knight Foundation.

The Wesleyan Media Project is a non-partisan initiative designed to perform comprehensive tracking and analysis of federal and gubernatorial political advertisements by candidates, parties and special interest groups. It also provides experiential learning for graduate and undergraduate students in the review, coding and analysis of political advertisements.

Since its launch in late September 2010, The Wesleyan Media Project

Wesleyan Media Project in The New York Times, Others

The first data analysis released by the Wesleyan Media Project is making national news. The New York Times recently reported that ads mentioning China had been run by 29 candidates for national office and cited the Wesleyan Media Project and it’s director, Erika Franklin Fowler, assistant professor of government.

The data analysis findings were also reported by BusinessWeek, among other outlets, and indicate that spending on political ads has increased by $220 million over the 2008 campaign cycle. Some of the increases are a result of senate races in more populous states than in 2008, including California, New York, and Florida. However the recent Supreme Court ruling in the ‘Citizens United’ case allowing more special interest and union money to flow into the campaigns has had an effect, with political action groups and unions coming in as top 10 spenders, some in a less than transparent manner.

“We are seeing evidence of changing tactics as groups seek shelter in the rules for nonprofits that allow such organizations to withhold their donor names,” said Erika Fowler, assistant professor of government and director of the Wesleyan Media Project.

Other stories citing the Wesleyan Media Project have appeared everywhere from NPR, The Christian Science Monitor, CBS News, The Washington Post, to media outlets in China, India, Asia, and Europe.

The full results and data can be found at the Wesleyan Media Project’s site.

The Wesleyan Media Project is a nonpartisan initiative that operates with grant support from The Knight Foundation, The Sunlight Foundation and Wesleyan University.

Wesleyan Media Project: Political Ad Buys Up $220 Mil.

The first data analysis released by the Wesleyan Media Project is making national news. The findings, reported by BusinessWeek, among other outlets, indicate that spending on political ads has increased by $220 million over the 2008 campaign cycle. Some of the increases are a result of senate races in more populous states than in 2008, including California, New York, and Florida. However the recent Supreme Court ruling in the ‘Citizens United’ case allowing more special interest and union money to flow into the campaigns has had an effect, with political action groups and unions coming in as top 10 spenders, some in a less than transparent manner.

“We are seeing evidence of changing tactics as groups seek shelter in the rules for nonprofits that allow such organizations to withhold their donor names,” said Erika Fowler, assistant professor of government and director of the Wesleyan Media Project.

The full results and data can be found at the Wesleyan Media Project’s site. The Wesleyan Media Project is a nonpartisan initiative that operates with grant support from The Knight Foundation, The Sunlight Foundation and Wesleyan University.

Wesleyan Media Project Launched, Will Analyze Political Ads

Erika Franklin Fowler, assistant professor of government, director, Wesleyan Media Project.

Wesleyan University is launching the Wesleyan Media Project, a non-partisan initiative designed to perform comprehensive tracking and analysis of federal and state political advertisements by candidates, parties and special interest groups. The project launches at the onset of a political election season poised to break advertising records.

Throughout the course of the 2010 election cycle, the Wesleyan Media Project will provide real-time, public information on the content and targeting of advertising in federal election campaigns across the country. In light of the Supreme Court’s recent Citizens United decision, the Project will also provide systematic evidence on the extent of corporate and union spending. It will include details on which entities are doing the spending and which candidates are benefiting from these investments.

The data will include precise information, including the date, time, market, station and program on which each ad aired,

5 Questions With . . . Government’s Erika Franklin Fowler

Erika Franklin Fowler is assistant professor of government. (Photo by Emily Brackman '11)

The issue we ask “5 Questions” of Assistant Professor of Government Erika Franklin Fowler, the director of the newly-launched Wesleyan Media Project, a non-partisan initiative designed to perform comprehensive tracking and analysis of federal and state political advertisements by candidates, parties and special interest groups in every media market in the nation.

Q: What can you tell us about the Wesleyan Media Project?

A: The Wesleyan Media Project will provide nonpartisan, publicly-available, real-time tracking and analysis of all political ads aired on television across the U.S. during the 2010 election campaign. It’s a collaborative effort lead by me and two colleagues, Professor Mike Franz at Bowdoin College and Professor Travis Ridout at Washington State University, which builds on the technology provided by Kantar Media’s Campaign Media Analysis Group (CMAG).