Muzzy Rosenblatt ’87, president and CEO of The Bowery Residents Committee (BRC), a nonprofit offering services to people who are homeless in New York City, caught the attention of Crain’s New York for his organization’s recent foray into affordable housing development.
In the article by Judy Messina, Rosenblatt explains the reason for this new focus: “In our workforce program, we were seeing more and more people finding jobs, but in the shelters that we run for the Department of Homeless Services, fewer people were moving out, and they were coming back at a higher rate. … We had to find a way to help.”
The shelter system, he explained, can only work if there is turnover. With recidivism so high, the organization realized they needed a new option. Calling it an “aha” moment, he explained to Messina: “We could build a 200-bed shelter, take the income that a private developer would have taken out as profit and use it to leverage low-income housing.”
The BRC sought a location near subway and bus routes to because “We don’t believe poor people should be shunted to the edges” and made it clear to current residents of Landing Road in South Bronx that BRC’s investment is a commitment to the community: the organization is both responsive and accessible to their neighbors.
Rosenblatt says that the model they are creating is not only replicable and affordable, but also saves money otherwise lost to third-party developers. Messina note that Rosenblatt is “upending traditional models.”
“We should expect nonprofits to be entrepreneurial, disruptive and problem-solving,” says Rosenblatt, who was profiled for his work at the Bowery Residents Committee in the Wesleyan magazine in 2007.