Commenting on NPR’s “All Things Considered,” Erika Fowler, director of The Wesleyan Media Project and assistant professor of government, says with the presidential election essentially a dead heat right now, there will be no respite in political television advertising. In fact, much to the angst and consternation of many viewers, the quantity and frequency will increase, especially in the swing states. The reason is linked to what insiders call “the margins” – voters who remain undecided in their choice.
If you think there are a too many political ads on TV, guess what? More are coming