Do Campaign Ads Work?
Lauren Rubenstein<div class="at-above-post addthis_tool" data-url="http://newsletter.blogs.wesleyan.edu/2012/06/15/do-campaign-ads-work/"></div>The Wesleyan Media Project director says political advertising "matters at the margins."<!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post addthis_tool" data-url="http://newsletter.blogs.wesleyan.edu/2012/06/15/do-campaign-ads-work/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->
In an article in The Washington Post examining the effectiveness of political advertising in presidential campaigns, Erika Franklin Fowler, assistant professor of government, director of the Wesleyan Media Project, says political advertising “matters at the margins” and “might help in a close election.” However, factors such as the state of the economy and partisan identification are much more influential, she says.
Steve Scarpa
Andrew Chatfield
Mike Mavredakis