For a four-week period in January and February, the Office of University Relations surveyed BA alumni to understand attitudes and preferences around key areas, including communications, Wesleyan events, and philanthropy.
Of the 27,000 alumni contacted via email, more than 5,400 participated. This 20-percent response rate far exceeded expectations. The average U.S. college survey response rate is closer to 5–10 percent.
“We are thrilled with the level of engagement shown by our alumni in responding to our most recent survey,” reports Thomas Diascro ’89, director of alumni and parent relations, “and I cannot thank them enough for taking the time to participate.”
In the coming weeks, University Relations staff will begin looking more closely at the full results, and they plan to share their findings with the entire community in early fall—but for those who want a teaser, Diascro offers the following:
- 92 percent of respondents are proud to be Wesleyan alumni;
- 86 percent of respondents have a positive feeling towards Wesleyan;
- 84 percent of respondents believe Wesleyan is deserving of financial support from alumni.