Like many alumni entrepreneurs, Kenny Green’s career launched from a “dorm room business” during his junior year at Wesleyan. Green ’98, an economics major, teamed up with his classmate Paul Freeman ’98 and started selling keychains with ‘Wesleyan’ stitched in black thread.
“[At the time] these big long keychains came in style—the dog tag keychain. So I said, ‘Hey, how can we put Wesleyan on this?'” Green asked.
Green, who is the founder of Green Passion Projects, an organization that consults with professional athletes and entrepreneurs to create effective business strategies, joined five other Wesleyan alumni panelists to lead the 29th Dwight L. Greene Symposium on Oct. 27. Moderated by Melinda Weekes-Laidlow ’89, the group discussed the topic of Black entrepreneurship and specific strategies these alumni leaders use to build entrepreneurial ventures and ecosystems. Green and Weekes-Laidlow were joined by Sadasia McCutchen ’17, Lucas Turner-Owens ’12, Shawn Dove ’84, and Oladoyin Oladapo ’14 for the virtual event.
“I think my entrepreneurial roots started right at Wesleyan,” said Green, who worked in public accounting after graduation. “I became a CPA .. but the calling to entrepreneurship came along.”
Since then, he’s worked with NBA star Charlie Ward on a community fundraiser; he’s consulted with Grammy-winning songwriter Steven Battey on a social impact music video featuring Snoop Dogg and partnered with the Jackie Robinson Park of Fame on a holiday party for underserved families. “I’m just happy with everything that I’m doing every single day,” Green said.