Tag Archive for Fowler

Fowler, Gollust ’01 Author Paper on Insurance Enrollment, Advertising

Erika Franklin Fowler is co-director of The Wesleyan Media Project.

Erika Franklin Fowler is co-director of The Wesleyan Media Project.

Associate Professor of Government Erika Franklin Fowler is an author of a new paper released in HealthAffairs examining the link between health insurance changes after the first Affordable Care Act (ACA) open enrollment period and the efforts of federal, state, and non-profit sponsors to market their products.

Fowler and her co-authors found that advertising worked—more ads for the ACA produced a significantly higher rate of insurance enrollment.

The study, conducted in collaboration with researchers at the University of Minnesota (including Sarah Gollust ’01), uses advertising and television news data from the Wesleyan Media Project. It is one of the key papers to come out of a Robert Wood Johnson Foundation State Health Access Reform Evaluation (SHARE) grant for Wesleyan/University of Minnesota, on which Gollust is principal investigator and Fowler is co-PI.

The researchers considered the relationship between the volume of television insurance advertising in a given area during this time period and the area’s rate of uninsurance and Medicaid coverage before and after open enrollment (ie. In 2013 and 2014). They found that the percentage of the population younger than age 65 that lacked health insurance fell by an average of 2.9 percentage points between the two time periods. Counties with larger advertising volumes saw larger declines in uninsurance than other counties. For every increase of 1,000 insurance advertisements, there was a 0.1 percentage-point reduction in uninsurance. Furthermore, state-sponsored insurance ads had the strongest relationship with declines in uninsurance from 2013 to 2014, compared to ads from private, federal, and other sponsors. An increase of 1,000 state-sponsored insurance ads was associated with a 0.23 percentage-point reduction in uninsurance.

The researchers emphasized the particular importance of state-sponsored insurance advertisements in driving coverage improvements. They calculated that roughly 2.5 people gained insurance for every state-sponsored ad aired during the first open enrollment period, and that doubling this advertising would lead to a 1.19 percent reduction in the uninsured. While strategic investment in advertising will be important to increase the uptake of insurance going forward, the authors stress that the type of advertising might affect the responsiveness of consumers.

“Although Republican control of government and the recent American Health Care Act proposal brings much uncertainty to the ACA’s future, insurance advertising will remain an important feature of encouraging enrollment in any marketplace,” said Fowler.

Knight Foundation Supports Wesleyan Media Project

The Wesleyan Media Project received a grant of $74,851 from the John S. and James L. Knight Foundation to track and analyze campaign ad spending in the 2014 midterm election cycle.

The project is directed by Assistant Professor of Government Erika Franklin Fowler, along with Michael Franz of Bowdoin College and Travis Ridout of Washington State University. A resource for journalists, policymakers, scholars and voters, the project has worked to increase transparency in federal elections since it was established in 2010 with support from the Knight Foundation.

Government’s Dancey, Fowler, Gallarotti, Lim, McGuire, Rutland, Schwartz, Wiliarty Published in 2013

Logan Dancey,  assistant professor of government, is the co-author of  “Heuristics Behaving Badly: Party Cues and Voter Knowledge,” published in American Journal of Political Science 57 No. 2, 312-325, April 2013.

Erika Franklin Fowler, assistant professor of government, is the co-author of  “Political and News Media Factors Shaping Public Awareness of the HPV Vaccine,” published in Women’s Health Issues 23 No. 3, e143-e151, 2013.

Giulio Gallarotti, professor of government, professor of environmental studies, tutor in the College of Social Studies,  is the author of “The Enduring Importance of Hobbes in the Study of IR,” published in e-International Relations, Jan. 10, 2013.

Elvin Lim, associate professor of government, is the author of “The Anti-Federalist Strand in Progressive Politics,” published in Political Research Quarterly, 66 No. 1, 32-45, March 2013.

James McGuire, chair and professor of government, professor of Latin American studies, is the author of  “Political Regime and Social Performance,” published in Contemporary Politics, 19 No. 1, 55-75, March 2013.

Peter Rutland, the Colin and Nancy Campbell Professor in Global Issues and Democratic Thought, professor of government, professor of Russian and Eastern European studies, tutor in the College of Social Studies, is the author of “Neoliberalism and the Russian Transition,” published in Review of International Political Economy20 No. 2, 332-362, April 2013.

Nancy Schwartz, professor of government, tutor in the college of social studies, is the author of “Introduction: Generations,” published in  Polity 45 No. 2, 245-248, April 2013.

Sarah Wiliarty, associate professor of government, director of the Public Affairs Center, is the author of “Nuclear Power in Germany and France,” published in Polity 45 No. 2, 281-296, April 2013.

Wesleyan Media Project Provides Political Ad Tracking, Analysis During Election

Matt Motta ’13 uses an online system to "code" political ads. Motta estimates that he has watched between 400 and 500 unique ad spots through his work on the Wesleyan Media Project.

Matt Motta ’13 uses an online system to “code” political ads. Motta estimates that he has watched between 400 and 500 unique ad spots through his work on the Wesleyan Media Project.

In the first presidential election since the Citizens United case transformed the campaign finance landscape, the number of ads airing in the presidential race alone surpassed one million by late October.

Erika Franklin Fowler is co-director of The Wesleyan Media Project.

Erika Franklin Fowler is co-director of The Wesleyan Media Project.

While 2012 saw a sharp increase in the number of outside interest group players in the election, and corresponding increases in the amount of spending from groups who do not have to disclose their donors, there remained one consistent source of transparency in advertising—the Wesleyan Media Project. A political ad tracking project headed by Assistant Professor of Government Erika Franklin Fowler and colleagues at Bowdoin College and Washington State University, the Wesleyan Media Project provided data and analysis for hundreds of news stories on the election.

“Federal reporting guidelines do not ensure that the public knows who is attempting to influence elections before they go to the ballot box,” Fowler says. “The Wesleyan Media Project’s goal is to provide publicly available information, in real-time, during elections to increase transparency and to better enable citizens to hold various interests accountable.”

The Wesleyan Media Project, established in 2010, is the successor to the Wisconsin Advertising Project, which tracked political ads between 1998 and 2008. The Wesleyan Media Project is supported this year by the John S. and James L. Knight Foundation, the Rockefeller Brothers Foundation, and Wesleyan University.

The Wesleyan Media Project purchases raw data on campaign advertising

China, American Election Roundtable to Include Fowler as Panelist

Erika Franklin Fowler is co-director of the Wesleyan Media Project.

Erika Franklin Fowler, assistant professor of government, co-director of the Wesleyan Media Project, will be a panelist at a roundtable discussion at Yale University on Monday, Oct. 29. The subject is China and the American Election. Fowler will be joined by James Fallows of The Atlantic, Stephen Roach of the Jackson Institute of Global Affairs and the Yale University School of Management, and Jeremy Wu of the Committee of 100, and former senior advisor to the U.S. Census Bureau. As China’s rapid development, and Sino-American relations continue to be featured in the media during the current U.S. election season, the panelists will offer their perspectives to help situate campaign appeals in the context of American attitudes toward China; Chinese perceptions of the United States; complex economic motivations; and larger campaign dynamics and electoral considerations.

The discussion will begin at 6 p.m. in Room 101 (Henry R. Luce Hall), 34 Hillhouse Ave., New Haven, Conn. It is free and open to the public. RSVP to eastasian.studies@yale.edu by Oct. 26.

Wesleyan Media Project Already Shaping 2012 News Coverage

Erika Franklin Fowler is co-director of the Wesleyan Media Project.

Much like the primaries for both sides in 2008, this race looks to continue its jockeying right into June. But through it there is one resource that provides some clarity, at least when it comes to the money being spent on campaign ads: The Wesleyan Media Project.

Created in 2010, The Wesleyan Media Project is a nonpartisan, academically-based effort designed to television track advertising in all federal elections. It is directed by Erika Franklin Fowler, assistant professor of government. The co-directors include Michael Franz, associate professor of government at Bowdoin College, and Travis Ridout, associate professor of political science at Washington State University.

Rockefeller Brothers Fund Supports Fowler’s Media Project

Erika Fowler, assistant professor of government, received a grant worth $80,000 from the Rockefeller Brothers Fund. The award will provide support to the Wesleyan Media Project through October 2013. The grant is shared with Bowdoin College and Washington State University.

Wesleyan Media Project: 2010 Campaign Ads Most Negative Ever


Erika Franklin Fowler, assistant professor of government, is director of The Wesleyan Media Project.


The 2010 campaign season was the most negative in recent years, but, current political rhetoric aside, that actually may not be a bad thing.

These are among the findings and conclusions from a recent journal article published by Erika Franklin Fowler, assistant professor of government and director of The Wesleyan Media Project, and her co-researchers in The Forum, a Journal of Applied Research in Contemporary Politics.

“Advertising Trends in 2010” by Fowler and Travis Ridout, associate professor at Washington State University and co-director of The Wesleyan Media Project, examined the data and trends in television campaign advertising from all Federal and Gubernatorial races during the 2010 cycle. This included such issues as negativity levels and tenor in ads and its effect; the top issues and themes used by Democrats and Republicans in House and Senate ads; and ad tone (Attack, Promote, Contrast) by party from 2000-2010.

Knight Foundation Supports The Wesleyan Media Project

Erika Franklin Fowler, assistant professor of government, is director of The Wesleyan Media Project.

The Wesleyan Media Project has received a $100,000 grant from the John S. and James L. Knight Foundation.

The Wesleyan Media Project is a non-partisan initiative designed to perform comprehensive tracking and analysis of federal and gubernatorial political advertisements by candidates, parties and special interest groups. It also provides experiential learning for graduate and undergraduate students in the review, coding and analysis of political advertisements.

Since its launch in late September 2010, The Wesleyan Media Project

Wesleyan Media Project Launched, Will Analyze Political Ads

Erika Franklin Fowler, assistant professor of government, director, Wesleyan Media Project.

Wesleyan University is launching the Wesleyan Media Project, a non-partisan initiative designed to perform comprehensive tracking and analysis of federal and state political advertisements by candidates, parties and special interest groups. The project launches at the onset of a political election season poised to break advertising records.

Throughout the course of the 2010 election cycle, the Wesleyan Media Project will provide real-time, public information on the content and targeting of advertising in federal election campaigns across the country. In light of the Supreme Court’s recent Citizens United decision, the Project will also provide systematic evidence on the extent of corporate and union spending. It will include details on which entities are doing the spending and which candidates are benefiting from these investments.

The data will include precise information, including the date, time, market, station and program on which each ad aired,

5 Questions With . . . Government’s Erika Franklin Fowler

Erika Franklin Fowler is assistant professor of government. (Photo by Emily Brackman '11)

The issue we ask “5 Questions” of Assistant Professor of Government Erika Franklin Fowler, the director of the newly-launched Wesleyan Media Project, a non-partisan initiative designed to perform comprehensive tracking and analysis of federal and state political advertisements by candidates, parties and special interest groups in every media market in the nation.

Q: What can you tell us about the Wesleyan Media Project?

A: The Wesleyan Media Project will provide nonpartisan, publicly-available, real-time tracking and analysis of all political ads aired on television across the U.S. during the 2010 election campaign. It’s a collaborative effort lead by me and two colleagues, Professor Mike Franz at Bowdoin College and Professor Travis Ridout at Washington State University, which builds on the technology provided by Kantar Media’s Campaign Media Analysis Group (CMAG).