When given the option to control how their data is being collected and distributed with a simple click on a button, 94 percent of participants in a study from researchers at Wesleyan University said they would use the tool. The new opt out mechanism, called Global Privacy Control (GPC), promises to allow people to universally exercise their right to opt out of data sharing and selling through a simple click in their browsers to communicate their preferences to websites across the internet. “The opt out right is especially important because it controls whether or not people’s data enters the online…