“Being called a salesperson is not a perjorative term,” said Stephen McCarthy ’75. McCarthy, senior vice president of KCG Capital Advisors and co-founder of Wesleyan Alumni in Philanthropy and Public Service, led 10 students in a “Social Entrepreneurship Boot Camp” March 28 at the Patricelli Center. The session on “business plan essentials” covered what it takes to sell an idea, get funding and launch a project. McCarthy stressed the importance of knowing your audience when pitching ideas, leveraging funding to attract new investors, lining up advisors and measuring success. He also sampled and critiqued proposals he is currently reviewing for…