Campaign Advertising Shatters 2004, 2008 Records
Lauren Rubenstein<div class="at-above-post addthis_tool" data-url="http://newsletter.blogs.wesleyan.edu/2012/10/31/campaign-advertising-increases-nearly-two-fold-from-2008/"></div>The Wesleyan Media Project's new study finds more than 915K presidential ads aired in the general election<!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post addthis_tool" data-url="http://newsletter.blogs.wesleyan.edu/2012/10/31/campaign-advertising-increases-nearly-two-fold-from-2008/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->
The Wesleyan Media Project’s latest study, as covered in Bloomberg and many other news outlets, reports that more than 915,000 ads have aired on broadcast and national cable television between the start of the general election period and Oct. 2–almost a 45 percent increase from this point in 2008. Moreover, these ads are concentrated in fewer battleground states than the last presidential election, meaning a small number of viewers in swing states are being bombarded with campaign ads like never before.
Read more coverage of the study in Reuters, the Los Angeles Times, The Washington Post, USA Today, Politico, NPR’s “Morning Edition,” and CNN.
Editorial Staff
Mike Mavredakis