Associate Professor of Government Erika Franklin Fowler is an expert on political communication. When she’s not analyzing campaign advertising with the Wesleyan Media Project, she investigates how media, including ads and news, influence opinions and attitudes in a variety of health-related policy areas. Her past studies, many of which are co-authored with Sarah Gollust ’01, have examined media around the Affordable Care Act, mammography screening and the HPV vaccine.
“I’m drawn to research on messaging at the intersection of health and politics because it has such important—sometimes life-saving—consequences for citizens, and there are practical actions we can all take to improve the information environment,” said Fowler.
As the current coronavirus pandemic unfolded, Fowler reached out to government leaders in Connecticut with advice on communicating effectively in order to best protect public health. Here was some of the advice she shared:
- We know from prior situations that the time is now for government (and specifically health authorities) to get out in front with simple clear messaging. Uncertainty and a lack of clear communication to ordinary citizens breeds lots of opportunity for misinformation and risks confusion in behavior that is very dangerous to the state’s public health response.