Lauren RubensteinAssistant Professor of Government Erika Franklin Fowler and her collaborators on the Wesleyan Media Project are the authors of a new book, Political Advertising in the United States, published in February by Westview Press. The book is edited by Ada Fung '06. Fowler's co-authors are Michael Franz of Bowdoin College and Travis Ridout of Washington State University. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how "big data" has…
The campaign season so far has seen a significant increase in the volume of GOP presidential ads, and an explosion in advertising by super PACs and other outside groups. Outside groups sponsored 81 percent of ads between January 1–December 9, 2015—a 71 percent increase over 2011, and 12,000 percent increase over 2007. This was the finding of an analysis by the Wesleyan Media Project, its first of the 2016 election cycle. The "remarkable growth in campaign activity by independent groups" it found was covered by The Washington Post, NPR, The Wall Street Journal, Reuters, USA Today, Vox and others. Notably, the report found little…
Erika Franklin Fowler, assistant professor of government and co-director of the Wesleyan Media Project, recently joined the Campaign Finance Institute's (CFI) Academic Advisory Board. Fowler was one of 16 academics appointed to the board, which advises CFI as it plans and works through its research agenda. Also appointed was Michael Franz, co-director of the Wesleyan Media Project and a professor at Bowdoin College. Founded in 1999, CFI is a campaign finance policy think tank. According to the website, its original work is published in academic journals, and is regularly used by the media and policymakers. Its tools are made available to…
Assistant Professor of Government Erika Franklin Fowler, Project Manager in the Government Department Laura Baum, and four students presented a paper titled, "A Messenger Like Me: The Effect of Ordinary Spokespeople in Campaign Advertising" at the 2014 annual meeting of the American Political Science Association Conference, Aug. 30 in Washington, D.C. The student authors are P. Marshal Lawler '16, Michael Linden '15, Eliza Loomis '15 and Zachary Wulderk '15. The paper considers the effects of using non-elite spokespeople (ie. "the everyman") in political advertising. The authors draw upon the Wesleyan Media Project's vast database of political advertising, as well as original…
The Wesleyan Media Project's research was cited by U.S. Senator Angus King of Maine during a hearing April 30 of the Senate Committee on Rules & Administration. The subject of the hearing was "Dollars and Sense: How Undisclosed Money and Post-McCutcheon Campaign Finance Will Affect 2014 and Beyond." Watch a recording of the webcast here. The Wesleyan Media Project, directed by Assistant Professor of Government Erika Franklin Fowler and collaborators at Bowdoin College and Washington State University, works to increase transparency about political advertising. It tracks political ad airings on television and reports in real time about ad sponsors, spending,…
The Wesleyan Media Project has received a grant of $74,800 from the John S. and James L. Knight Foundation to track and analyze campaign ad spending in the 2014 midterm election cycle. The project is directed by Assistant Professor of Government Erika Franklin Fowler, along with Michael Franz of Bowdoin College and Travis Ridout of Washington State University. A resource for journalists, policymakers, scholars and voters, the project has worked to increase transparency in federal elections since it was established in 2010 with support from Knight Foundation. Read more about the grant and the Wesleyan Media Project’s work here.