Jeremy Serwer ’70 joined the Outlet Hall of Fame in 2013. In 2005, the Developers of Outlet Centers and Retailers started the Outlet Industry Hall of Fame to honor people in the outlet retail industry who help the industry grow and improve. Serwer is the president of a consulting firm he began in 1993.
At Wesleyan, Serwer majored in French, Russian, and music, so his decision to enter the retail industry shocked his family. As a 14-year-old boy working in a girls’ clothing store, Serwer thought that retail was the most exciting market. “The constant demand and constant energy and the measurement of your efforts every day through sales really turned me on,” he said.
With a client list that includes Michael Kors and Jockey, Serwer has worked on both developer and retail sides of the industry. As he accepted the award, Serwer said he had “never envisioned that the industry would become a primary channel of growth and innovation. We started with a cigar box for cash and 2-year-old inventory, and then one day a landlord offered to write a check to build a store.”