Earlier this semester Visiting Assistant Professor of Film Studies Swapnil Rai invited Matt Sienkiewicz ’03 to be a guest lecturer in her class, FILM 328: Beyond the West. The course “examines the role that film…and other media play in shaping our sense of global, national, and local cultures and identities.”
Sienkiewicz, associate professor of communication and chair of the department at Boston College, teaches courses in global media cultures and media theory. One of his eclectic areas of research looks at the West’s investment in Middle Eastern broadcasting initiatives. In 2011 he produced a peer-reviewed documentary film, Live: From Bethlehem, which explored this topic, based on work that included six months of on-location research.
For Rai’s class, Sienkiewicz discussed his book The Other Air Force
(Rutgers University Press, 2016), which looks at American influence on radio and television programming in the Middle East. He explained how he evaluates programming by using a scale, placing on one end U.S. influence as “soft power” (money supporting the programming but little attention given to oversight of the message), and on the other, “Psy-Ops” programming (marked by a more invasive interest in psychologically influencing the viewer toward adopting a pro-American point of view).
Additionally, Sienkiewicz also studies and teaches classes in the politics of contemporary American comedy. He is coeditor (with Nick Marx) of The Comedy Studies Reader (University of Texas Press, 2018).
He spoke to the Connection about his seemingly unlikely dual academic interests.
Q: When did you get interested in comedy?
A: I’ve always loved comedies. When I was 10 years old, my sister and I would perform Roger Rabbit routines on video. Alf was a must-see appointment each week.