“Herb Kelleher, who turned conventional airline industry wisdom on its head by combining low fares with high standards of customer service to build Southwest Airlines into one of the nation’s most successful and admired companies, died on Thursday. He was 87,” wrote Glenn Rifkin in The New York Times. An English major who graduated from Wesleyan in 1953, Kelleher also earned a bachelor of laws from NYU in 1956, and a little more than a decade later he founded Southwest Airlines, a small Texas commercial aviation company. With a larger-than-life personality—he notably settled a dispute over the company's name by…