In Brick By Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Toy Industry, David C. Robertson ‘81 (with Bill Breen) traces how the company grew from a small woodworking shop in a tiny Danish town to become one of the most beloved global brands of all time. In 2003, LEGO was heading toward bankruptcy but a new management was able to steer things in the right direction, transforming the business into one of the world’s most profitable, fastest-growing companies. From 2002 through 2010, Roberston was a professor of innovation and technology management at the Institute of Management…