Tag Archive for University Communications

CASE Honors Wesleyan’s Hamilton Fundraising Event with Gold Award

More than 1,300 members of the Wesleyan community attended the "Hamilton Event on Broadway" on Oct. 2, 2015.

More than 1,300 members of the Wesleyan community attended the “Wesleyan Hamilton Evening on Broadway” on Oct. 2, 2015.

After the performance, attendees, leadership donors and volunteers moved to the 1831 Society Reception at the Edison Ballroom. (Photos by Robert Adam Mayer)

After the performance, attendees, leadership donors and volunteers moved to the 1831 Society Reception at the Edison Ballroom. (Photos by Robert Adam Mayer)

The Council for Advancement and Support of Education (CASE) recently honored Wesleyan University with a Circle of Excellence Gold Award in the Single-Day Special Events category. The Office of University Relations and the Office of University Communications collaborated on the prize-winning event, “Wesleyan Hamilton Evening on Broadway,” which included a benefit performance and after-party.

On Oct. 2, 2015, more than 1,300 members of the Wesleyan community descended on the Richard Rodgers Theatre in New York City as Wesleyan hosted a sold-out performance of Hamilton, written by and starring Lin-Manuel Miranda ’02, Hon. ’15 and directed by Thomas Kail ‘99.

The evening was sponsored by Wesleyan parents and was held in conjunction with Wesleyan’s THIS IS WHY Campaign, which ends June 30. Through additional sponsorships and ticket sales, “Wesleyan Hamilton Evening on Broadway” raised more than $1.6 million for financial aid.

CASE’s Circle of Excellence Awards Program enables institutions to gain recognition, benchmark excellence, be judged by peers in higher education, and strengthen on-campus credibility.

View a photo gallery of the special “Wesleyan Hamilton Evening on Broadway” here.

Wesleyan Launches Responsive Homepage

The new Wesleyan homepage has been designed responsively, meaning that it adapts depending upon whether users are viewing it on desktops, tablets, smart phones or other mobile devices.

The new Wesleyan homepage has been designed responsively, meaning that it adapts depending upon whether users are viewing it on desktops, tablets, smart phones or other mobile devices.

Wesleyan has a new look online.

On Jan. 14, the Office of University Communications and Information Technology Services’ New Media Lab launched a new Wesleyan homepage and associated landing pages.

A new "Explore Wes" section, designed for prospective students, provides several factoids on Wesleyan's majors, faculty-to-staff ratio, student groups, affording Wesleyan, applying to Wesleyan and much more.

A new Explore Wes section, designed for prospective students, provides several factoids on Wesleyan’s majors, faculty-to-staff ratio, student groups, affording Wesleyan, applying to Wesleyan and much more.

The new design features a photo-rich look with an abundance of newsy campus content up top. As users scroll down, they’ll see links to upcoming events, President Roth’s blog, an Exploring Wes section catered to prospective students, and several more links connecting users to Wesleyan resources, tools and social media. Content, overseen by University Communications, is updated multiple times a week.

“The new page reflects current industry standards in web design, and we hope it will be more engaging for users,” explained Bill Holder, director of University Communications. “We want to appeal to prospective students and and other off-campus audiences, but also provide information and a useful navigational structure for our campus community, based on patterns of usage we’ve observed for several years.”

Wesleyan faculty and staff will see that a number of popular destinations — including portfolio and several sites currently subsumed in portfolio — are available both through a “tools” button in the top bar and through an expanded set of links in the page footer. These navigational options will be available on all Wesleyan webpages. Wesleyan students and prospective students can browse the new About, Campus and Community, Students and Academics page, which includes links to every area of study.

“Our hope is that campus users

University Photographer Bill Burkhart Retires

Bill Burkhart photographing Commencement, 2009.

University Photographer Bill Burkhart retired in early March after two decades of service to Wesleyan. Known particularly for his portraiture work, he was the principal photographer for Wesleyan magazine and provided images of classrooms, faculty and staff, students at work and play, alumni across the country, and just about every aspect of campus life one could imagine. His work contributed to the magazine’s receiving several national awards.

“If you’ve seen images of Wesleyan and its people on the web or in print, you’ve almost certainly seen a Burkhart image,” says William Holder ’75, director of university communications. “He did a great deal to capture Wesleyan’s distinctive personality, and we’ll miss him.”

Jacaruso Judges Connecticut Library Design Contest

Steven Jacaruso, art director, judges various library publications at the 2010 Connecticut Libraries Publicity Awards Contest.

Pictured in center, Steven Jacaruso, art director, judges various library publications at the 2010 Connecticut Libraries Publicity Awards Contest.

Steven Jacaruso, art director in the Office of University Communications, recently judged the 2010 Connecticut Libraries Publicity Awards Contest. As one of three  judges, Jacaruso observed more than 75  imaginative bookmarks, brochures, newsletters, program flyers and innovative web sites, blogs, podcasts, videos and electronic newsletters.

Awards in each category are based on the library’s total operating budget (less than $750,000 or $750,000 and over). The event was held at The Middletown Library Association in Middletown.

“Considering the budget constraints and the fact that most of the submissions were by non-professional designers, some of the work was of a very high standard,” Jacaruso observed. “I was very impressed with how Connecticut libraries are trying to attract readers with programs they have created.”

Dena Matthews Oversees Hundreds of Campus Print Projects

Dena Matthews

Dena Matthews, publication production manager in the Office of University Communications, works with designers, editors, photographers, department contacts and outdoor vendors to create booklets, posters, direct mail pieces, banners, postcards and other material for Wesleyan.

Q: Dena, you recently celebrated your first-year anniversary working as a publication production manager in the Office of University Communications. Do you oversee all publications produced for campus-use?

A: Not all, but I manage hundreds of projects- booklets, posters, direct mail pieces, banners, postcards and more- that are intended for Wesleyan communities on-campus and off.

Q: Please cite a few examples of publications that you have helped manage recently.

Dena Matthews helped create the Homecoming/Family Weekend program.

Dena Matthews helped create the Homecoming/Family Weekend program.

A: The Wesleyan Annual Fund’s compelling direct mailer, the freshly redesigned packet mailed to newly admitted students, and the simply elegant Homecoming and Family Weekend booklet are terrific examples. Each uniquely exhibits beautiful and cost-effective solutions the Office of Communications staff can accomplish on schedule when collaborating with our campus constituents.

Q: Are most publications printed at Wesleyan’s print shop, Cardinal Print and Copy, or by outside businesses?

A: Cardinal Print and Copy handles our routine digital printing, like posters you see on-campus. I call on outside vendors operating offset printing presses, bindery and mailing services for complicated projects and/or those with quantities over one thousand.

Q: What is your role working with vendors?

A: I look for the best fit for each project matching it to a vendor by evaluating their location, environmental initiatives, services, capabilities and price. I work closely with the selected vendor and with Steven Jacaruso, art director, or Anne Marcotty, senior designer, to ensure the project specifications- like paper stock, dimensions, quantities or special instructions like folding, inserting and binding- are clear. Generally, I obtain three competitive bids.

Dena Matthews managed the Office of Admission's packet that is mailed to newly admitted students.

Dena Matthews managed the Office of Admission's packet that is mailed to newly-admitted students.

Q: How would you help, say, the Office of Admission create the Admissions Packet? What are the steps from start to finish, and what is an average turn-around time?

A: Since the project was a redesign initiated by Jillian Baird-Burnett, associate dean of admission, I arranged a meeting with our staff, her and others from the offices of Admission and Financial Aid to discuss their goals. It was a complex project, so I’ll outline our process.

We start by developing concepts. After a one is selected, I request a vendor deliver paper dummies using the proposed paper stock. This is evaluated for compliance with Wesleyan Station’s metering equipment, U.S. postal regulations, and postage cost. Once I have a consensus on the physical construction of the piece, I focus on facilitating the content development.

The designers search our archives of images to suggest in the layout. Bill Burkhart, university photographer, is called upon if a project requires updated campus images. This particular photo was taken by Olivia Bartlett Drake in our office.

The packet contains literature

Wesleyan Launches New Homepage, Community Blog

Wesleyan has launched its new online look with a completely redesigned homepage.

The new, image-rich homepage, http://www.wesleyan.edu/, offers rotating photographs of campus life, university factoids and departmental highlights that change when the page is reloaded. The most noticeable change to the new homepage is the open layout that emphasizes information, facilitates navigation, and refocuses content for Wesleyan’s primary target audiences, including prospective students, their parents and external users.

Under the images are recent headlines, upcoming events and title selections from a new, open access Community Blog. All members of the Wesleyan community can author a post, and anyone can comment on a post.

“Everyone at Wesleyan is invited to join in the conversation on the Community Blog,” says Web Redesign Team member Mark Bailey, director of strategic communications. “Many provided great ideas and expressed the hope that we all will use it to bring faculty, student and alumni news to the attention of homepage readers. Only your participation can make the Blog a distinctive online space that reflects Wesleyan life and achievements.”

Marcotty Designs Campus Brochures, Calendars, Digital Magazine Archives

Anne Marcotty is a senior designer for the Office of University Communications. She is a member of the Wesleyan Web Redesign Committee, which is redesigning the university web site, starting with the homepage, the major landing pages and the Office of Admission site.

Anne Marcotty is a senior designer in the Office of University Communications. She is a member of the Wesleyan Web Redesign Team, which is redesigning the university web site, starting with the homepage, the major landing pages and the Office of Admission site.

Q: Anne, you came to Wesleyan in 2001. What were you hired in as, and what is the objective/purpose of your position?

A: I was hired as senior designer in the Office of University Communications. I design and produce many of the print pieces and some of the web sites for various departments in the university.

Q: Who are your “clients” on campus? Does this repeat year to year?

A: I have worked with many of the academic departments and programs over the years, but much of my recurring work is with University Relations, particularly the events staff and the Wesleyan Fund.

Q: What are a few examples of recent projects you’ve been working on?

A: The Reunion & Commencement brochures

Blog to Collect Input on Wesleyan Web Presence

Wesleyan has launched a web redesign blog to solicit input from the Wesleyan community.

Wesleyan has launched a web redesign blog to solicit input from the Wesleyan community.

The web at Wesleyan is undergoing major design and functionality changes, and the Website Design Team is seeking input from the Wesleyan community.

“This team has been charged with preparing a new website design strategy for the university,” says Melissa Datre, director of the Information Technology Service’s New Media Lab. “Through their request for feedback, peer school interviews, and faculty and student input, they will, over the next several weeks, propose to a new design concept for Wesleyan’s website presence.”

In early March, the team launched a web redesign blog to give every member of the campus community the opportunity to participate, contribute thoughts,

Fields ’03 Maintains Digital Repository of Photos, Logos

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Jenny Fields '03, digital asset and project manager, color-corrects and edits university images.

Q: Jenny, in November 2008, you became Wesleyan’s first digital asset and project manager for University Communications. How would you describe this role?

A: I am in the process of setting up and maintaining a digital repository of photos, logos, and other digital collateral that is used in the University Communications Office, and other offices on campus. I’m also a photo editor, meaning that I respond to photo requests, do color correction, handle stock photography, and schedule photographers for events.

Q: If someone, say from the Office of Admission, needs a photograph of student activity for the department’s website, how would he or she go about getting an image?

A: A departmental request can take anywhere from an hour to a week, depending on how complicated the request is, and how many jobs are ahead of it. If the photo does not exist, then it has to be taken, which can be done, but not without setting up a shooting schedule.

Q: Does Wesleyan have a photo database? What is included in this database and who can access it?

A: Technically, the University has several photo databases. Some are open to the public, some only to those on campus, and some are for internal use only. The database that I administer is primarily for internal use, but the photos in it are seen in almost every publication and web page that our team produces.

Q: If an alumnus, faculty or staff member needs a photograph taken on campus, should he or she contact you directly?

Wesleyan Now On iTunes U

Wesleyan's content on iTunes U comprises more than 100 tracks available for download.

Wesleyan's content on iTunes U comprises more than 100 tracks available for download.

Wesleyan has become the latest institution to join iTunes U, a component of Apple’s iTunes Store that provides free educational audio and video content from the world’s foremost higher education institutions, museums and public media organizations.

Wesleyan joins more than 160 higher education institutions who have met Apple’s strict quality control requirements and have been allowed to post educational content on Apple’s iTunes U site.

The initiative was the result of a joint effort between University Communications and the New Media Lab. The departments worked within the guidelines provided by Apple to create a web-based presence that showcases unique workshops, lectures, WESeminars, interviews, athletic competitions and other memorable events.

YouTube Video Contest Created for Wesleyan Students

Wesleyan students can submit videos for the "Minute with the President-Elect" contest. The grand prize is $100 cash.

Wesleyan students can submit videos for the "Minute with the President-Elect" contest. The grand prize is $100 cash.

If you had one minute to speak with newly-elected President Barack Obama, what would you say?

Wesleyan undergraduate, graduate and Graduate Liberal Studies Program students are invited to video-record a response to this question with a chance to win a $100 cash prize.

As part of Wesleyan’s “Minute with the President-Elect” challenge, students can create and upload a video to Wesleyan’s YouTube site. Site viewers can log in, view the videos and rate their favorite entry.

University Communication Changes for Bailey, Cooke, Fields

As part of the reorganization of the Office of University Communications, formerly the Office of Public Affairs, three staff members’ roles have changed to directly support the department’s mission and priorities.

Mark Bailey, formerly director of development communications, is now director of strategic communications. His responsibilities are for university brand and messaging; strategic initiatives to communicate Wesleyan advantages; and marketing communications integration across media.

Adrian Cooke, formerly web administrator, is now associate director of web technology. In this role, Cooke is the web technologist for University Communications and University Relations and principal contact for University Communications’ web initiatives. With Information Technology Services’ New Media Lab, he will develop and produce the core university website, as well as University Relations and alumni sites.

Jenny Fields ’03, formerly development communications coordinator, is now digital asset and project manager. She is the point of contact for procurement, stewardship, and delivery of university digital assets, including coordination with outside photographers and videographers for special project and event coverage.