Read the following words in your head: Incense Lemon Kick Though it may be happening on a subconscious level, all these words share an important feature: They all evoke a sensation or perceptual experience in the mind of the reader. Incense brings to mind a particular scent; lemon, a tart taste in the mouth; and kick activates a part of the brain responsible for motor behavior. Research suggests that these mental reactions occur very quickly—within fractions of a second—after reading a word. In the Eye Movement and Reading Lab at Wesleyan, Barbara Juhasz, assistant professor of psychology, assistant professor…