Dan Bobkoff ’05 believes that, for better or worse, much of American life is lived through brands.
“Whether you like iPhones or Androids is almost like a religious affiliation,” he says. “Or you might have had a poignant family moment at McDonald’s.”
This is the lens through which Bobkoff explores brands in his new podcast, Household Name, from Business Insider. Bobkoff launched the podcast in July, and will produce and host 36 episodes over the course of the year. Its tagline—“Brands you know, stories you don’t”—captures the cultural history and surprising stories of unintended consequences that are featured in each episode about brands such as Pizza Hut, TGI Fridays, and Blockbuster.
“This is not a show for Wall Street traders. It’s a show for people who like stories and want to think about how we live,” he says.